For visitors
The room is the invitation.
Come in, try things on, feel the fabric. The store is designed like a downtown apartment you want to spend time in.
Read more →
An edited archive,
not just a store.
Opening November 2026
Lower East Side / New York
A street-level room in the downtown fashion corridor. Warm, homey, slightly nostalgic — polished old world details, clean edits.
For members
First access to the edit.
The founding list opens with the doors. Members get first looks, salon nights and the full 98 File archive.
Read more →For partners
Brands, makers, press.
The opening brand list is being reviewed now. Reach out for partnerships, stockists and editorial requests.
Read more →The point of view
Raw means honest, not unfinished. Raw means the detail is visible. Raw means we choose with taste, not trend pressure. Raw means a store can feel lived in, not staged.
Concept visualization / Store feel — homey retail salon
01
The edit comes first.
No brand enters because it paid for space. Selection is point of view, silhouette, fabrication and emotional pull.
02
The story is part of the sale.
Every item carries a record — why it is here, what makes it raw, who selected it and when.
03
The store should live.
Salon nights, workshops and talks. A room with memory, rhythm and reasons to come back.
The 98 File
Every item needs a record.
The tag system is not decoration. It is the operating language of the store — a record of selection, material, origin, condition and reason.
- Why it is here
- The selection reason, in plain language.
- What makes it raw
- The detail, material or cultural reference.
- Raw File no.
- A small archive number, so nothing is random.
Come in for
The room is the invitation.
01
A hand-picked edit you can touch.
No endless racks. A tight selection of pieces we believe in — try them on, feel the fabric, see the detail.
02
A room that feels lived-in.
Warm wood, soft light, curtains that move. The store is designed like a downtown apartment you want to spend time in.
03
Events, not just openings.
Salon nights, workshops, brand conversations. RAW98 is a place to gather, not just to check out.
04
Every piece has a record.
The tag tells you why it is here, what makes it raw, and who selected it. Story is part of the sale.
Founding brands
Coming soon.
Eight to twelve focused brands at launch. The opening edit is being reviewed now.
The brand list →